About WhatsApp API and How It Works

Introduction –

For any business to be successful, one of the most important thing or part are the customers. And, to stay connected with the customers it is important that one has a good platform or tool like that of WhatsApp and so on. But does WhatsApp or WhatsApp business suffice? I don’t think so, you need something extra ordinary, like WhatsApp API for business. Though a paid service, but it has such unique features like CRM integration and others, that sets it apart from the rest of the applications. It is very useful for small and medium enterprises or company.

Why Use WhatsApp API –

There are many reasons why you should use the WhatsApp API. The first and the foremost reason and one of the most pivotal reasons that’s like the back-bone of any business is that, you should use WhatsApp API for enhanced communication with the customers. The communication platform with WhatsApp API will become better and improved and your customers will be very happy. One of the reasons why you should use WhatsApp API for business is because through it automated messaging can also be done. For instance, instead of typing a long story about yourself and your business, the new feature of WhatsApp API will use short and to the point words to describe your business.

Instances of WhatsApp API –

The simplest form in which the WhatsApp API sends messages is as follows – For example, a lipstick company. So, your number will have the brand name, then next, simple message talking about discounts and want to process further, a simple Yes/No reply. So, when these types of straight & to the point messages are delivered to the customer, then the customer feels nice and not frustrated & the maximum answer that you get is Yes, or may be no, if the consumer doesn’t like or know your brand. And, if you get an answer in yes, then one of the best things that happens is that, since its an automated messaging system, then there can be further conversation like the latest products and rate and so on, which in turn instigates the consumer to make a purchase online.

Features of WhatsApp API –

There are many important features of WhatsApp API and this is what exactly distinguishes them from the other ones. The first and the foremost feature is of automated messaging in which businesses can get order confirmation, then they can message regarding reminders and also, shipping notification and so on. then, through the feature of chatbots, one can handle customer queries, & support issues. Then, there is template messages and media sharing in which images, and videos and documents can be sent. Also, the tool gets integrated with the CRM system and other e-commerce platform and so on.